Some people are born to be marketers. Meet Aazad Shad, the guy who stepped away from management to do more of what loves.And Aazad loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing newsletter and podcast.Daniel and Aazad explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.You’ll also head Aazad’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Aazad:LinkedIn: https://www.linkedin.com/in/aazarshad/Twitter: https://twitter.com/AazarshadFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com