This week's guest on the pod is Alec Leach, former editor of the product hype website Highsnobiety and author of the book "The world is on fire and we@re still buying shoes". We talk about how he got started in Highsnobiety and what the work there involved, how streetwear brands have changed the way brands market their goods and how tough it is to change the way we consume clothes. Oh, and how a luggage brand brashly proclaimed their handbag could save the planet.You can buy Alec@s book on his website at alecleach.comGarmology is researched, booked, hosted, edited, published, paid for and everything else by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast at buymeacoffee.com/garmologyNick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.Garmology theme music by Fabian Stordalen.