Using “community” as a tool to strengthen and enhance the value a company or organisation delivers to its stakeholders is a concept and idea that entrepreneurs need to understand.
Richard Millington is both an entrepreneur and a world expert in online community management. FeverBee uses proven social science to develop successful online and offline communities for B2B organisations around the world. Over the past 13 years, Richard has helped to develop over 250+ successful communities, including those for Facebook, Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of the world’s most popular online communities blog and Buzzing Communities. Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard focuses obsessively behind cracking the ‘social code’ driving successful social groups. FeverBee’s approaches combines cutting edge social psychology with advanced data insights and a library of repeatable case studies. FeverBee shows organizations how to foster hosted online communities (not the social media kind) which can be used to identify and generate leads, increase repeat purchases, improve search rankings, drive a research agenda and resolve customer questions quicker than any customer service line. Since this podcast was originally recorded, Richard wrote a follow up book Build Your Community: Turn Your Connections Into a Powerful Online Community
Our NBN interview with David Spinks who wrote “The Business of Community” is clearly relevant to those interested in the topic.

Mentions and links:

Derek Sivers review of So Good They Can’t Ignore You – by Cal Newport

feverbee

feverbee ROI

Buzzing-Communities-Bigger-Better-Active

feverbee compare platforms

Wojtek the Solider Bear group on Facebook

2010 TEDxKrakow talk about the group

TED and TEDx Fans in Poland Group

backpacking light

Community Building at events

This podcast was originally recorded in 2017 for Project Kazimierz.

The NBN Entrepreneurship and Leadership podcast aims to educate and entertain, sharing insights based on the personal story of our carefully selected guests aiming for the atmosphere of an informal conversation in a bar or over a cup of coffee.
About Richard Lucas Twitter Linkedin
Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here.
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