37 min listen
John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)
John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)
ratings:
Length:
61 minutes
Released:
Apr 14, 2022
Format:
Podcast episode
Description
Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his research to show all the ways in which an idea that “works” in a field experiment can fall flat when rolled out at a larger scale. This book provides tremendous insight into both the value of field experiments and the careful attention to detail needed to ensure that they teach us the right lessons.
John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart.
Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy.
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John List is a professor of economics at the University of Chicago. He has also served as Chief Economist at tech economy pioneers Uber and Lyft, and recently agreed to take on the same role at an established linchpin of the middle-American retail, Walmart.
Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 14, 2022
Format:
Podcast episode
Titles in the series (100)
Nicco Mele, “The End of Big: How the Internet Makes David the New Goliath” (St. Martin’s Press, 2013): Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, by New Books in Business, Management, and Marketing