65 min listen
Trend Forecasting and the Business of the Future
Trend Forecasting and the Business of the Future
ratings:
Length:
60 minutes
Released:
Jan 21, 2023
Format:
Podcast episode
Description
Devon Powers, a professor of advertising, media, and communication at Temple University, talks about her book, On Trend: The Business of Forecasting the Future with Peoples & Things host Lee Vinsel. Powers’ book examines the world of futurists, cool hunters, and forecasters who sell people advice about tomorrow. Powers and Vinsel discuss about how we should think about the influence of such individuals, given that their predictions are often misleading and inaccurate. They also talk how the making of futures can become more just and inclusive.
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Released:
Jan 21, 2023
Format:
Podcast episode
Titles in the series (100)
Shelley Carson, “Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life” (Harvard Health/Jossey-Bass, 2010): The creative ability of human beings is remarkable. Evidence of this can be seen in beautiful and unique works of art and music, innovations in architecture and technology, and daring new scientific theories and business practices. by New Books in Business, Management, and Marketing