This week in the Marketing Studio with Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) Ian Truscott asks how to build an effective marketing team. and Jeff shares five steps to putting your marketing band together, whether you are a startup or an established team.
Founder of Vincita, business and success coach Caroline Kay returns backstage for the third time after previous appearances on episodes 20 and 45. Ian and Caroline discuss her approach to leadership coaching, her inspiring podcast, the concept of Positive Intelligence and the importance of understanding and facing your saboteurs.
Finally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who over a cocktail, shares some advice on stopping thinking about the marketing medium and being content first.
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Caroline Kay on LinkedIn and Twitter


Robert Rose on LinkedIn and his website


As mentioned in this week’s episode:

Caroline's appearances on episodes 20 and 45


Caroline's website: carolinekay.co


Caroline's Snippets of Genius Podcast


Caroline’s company – Vincita


Positive Intelligence

The Positive Intelligence assessment questionnaire


Robert’s post on LinkedIn about the $100m comma


Robert’s Newsletter on LinkedIn


Robert chatting to Marketing AI expert Paul Roetzer on This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM



Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Union by The Black Eyed Peas on YouTube



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