Ep.6 SAP: Setting up a global ABM program

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Ep.6 SAP: Setting up a global ABM program

FromAccount-Based Marketing

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Length:

26 minutes

Released:

Oct 10, 2019

Format:

Podcast episode

Description

Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence.

Released:

Oct 10, 2019

Format:

Podcast episode

Titles in the series (65)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

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Ep.6 SAP: Setting up a global ABM program

Ep.6 SAP: Setting up a global ABM program

Description

Titles in the series (65)

More Episodes from Account-Based Marketing

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