32 min listen
Ep.9 HSBC: Growing accounts in banking
ratings:
Length:
28 minutes
Released:
Feb 12, 2020
Format:
Podcast episode
Description
What’s the role of account-based marketing in the banking sector? In this episode we’re joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their relationships, use marketing automation platforms and develop their approaches to key account growth.
Released:
Feb 12, 2020
Format:
Podcast episode
Titles in the series (65)
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