Ep.10 FireEye: The role of tech in ABM programs

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Ep.10 FireEye: The role of tech in ABM programs

FromAccount-Based Marketing

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Length:

39 minutes

Released:

Mar 24, 2020

Format:

Podcast episode

Description

In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former account-based marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM.

Released:

Mar 24, 2020

Format:

Podcast episode

Titles in the series (65)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

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Ep.10 FireEye: The role of tech in ABM programs: In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former account-based marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM. by Account-Based Marketing
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Ep.10 FireEye: The role of tech in ABM programs

Ep.10 FireEye: The role of tech in ABM programs

Description

Titles in the series (65)

More Episodes from Account-Based Marketing

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