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Ep.16 Baker Hughes: Balancing short-term and long-term growth

Ep.16 Baker Hughes: Balancing short-term and long-term growth

FromAccount-Based Marketing


Ep.16 Baker Hughes: Balancing short-term and long-term growth

FromAccount-Based Marketing

ratings:
Length:
39 minutes
Released:
Jul 7, 2020
Format:
Podcast episode

Description

In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.
Released:
Jul 7, 2020
Format:
Podcast episode

Titles in the series (65)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com