32 min listen
Ep.21 A moment of truth for B2B marketing - Part 2
Ep.21 A moment of truth for B2B marketing - Part 2
ratings:
Length:
33 minutes
Released:
Nov 15, 2020
Format:
Podcast episode
Description
In this episode we hear from Andy Simpson-Pirie CTO, Cyberfort Group; Keith Pranghofer, Director of ABM, Strategic Accounts, Microsoft; and Guy Phillips, Group Consulting Director, Momentum. Hear the panel unpack the Customer Buying Index™, a tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations, buying cycles patterns around sales and marketing engagement.
Released:
Nov 15, 2020
Format:
Podcast episode
Titles in the series (65)
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