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Ep.22  Capita: The CMO perspective - CBI wave 3 2020

Ep.22 Capita: The CMO perspective - CBI wave 3 2020

FromAccount-Based Marketing


Ep.22 Capita: The CMO perspective - CBI wave 3 2020

FromAccount-Based Marketing

ratings:
Length:
39 minutes
Released:
Nov 23, 2020
Format:
Podcast episode

Description

In this episode, we are joined by Antonia Wade, Chief Marketing Officer at Capita to dive into the third wave of 2020's Momentum Customer Buying Index™. Antonia describes these latest findings as "a call to action" and this episode is a must-listen for marketing and sales leaders looking to plan ahead and decipher which strategies will contribute to revenue growth.
Released:
Nov 23, 2020
Format:
Podcast episode

Titles in the series (65)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com