29 min listen
Ep.32 ITSMA & Momentum, Creating an ABM powerhouse
Ep.32 ITSMA & Momentum, Creating an ABM powerhouse
ratings:
Length:
32 minutes
Released:
Jul 16, 2021
Format:
Podcast episode
Description
To celebrate Momentum and ITSMA joining forces Momentum's founder, Alisha Lyndon, is joined by ITSMA experts in this episode to talk about the future of marketing and what’s next for account-based strategies. Hear from ITSMA President Dave Munn, SVP of Consulting Rob Leavitt, and Julie Schwartz, SVP of Research & Thought Leadership as they discuss how marketing is evolving into a growth driver and organisation builder.
Released:
Jul 16, 2021
Format:
Podcast episode
Titles in the series (65)
Ep.1 Fujitsu: ABM becoming business as usual: In this first episode we’re joined by Andrea Clatworthy, Head of Account-Based Marketing (ABM), EMEA at Fujitsu, to explore how ABM is moving from an island to business as usual. by Account-Based Marketing