32 min listen
Ep.37 Adobe: How to maximize partner marketing results
Ep.37 Adobe: How to maximize partner marketing results
ratings:
Length:
34 minutes
Released:
Jan 12, 2022
Format:
Podcast episode
Description
Martin Smith, Adobe’s Head of Partner Marketing, EMEA, reveals how to get the most from your partner marketing programs, sharing his advice for overcoming common pitfalls (solving a customer problem that doesn’t exist), equipping sales teams for success (developing a joint value proposition that hits home), and bringing in ABM strategies to bring partners onto the same page.
Released:
Jan 12, 2022
Format:
Podcast episode
Titles in the series (65)
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