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Ep.38 Infosys: Why people are the key to ABM success

Ep.38 Infosys: Why people are the key to ABM success

FromAccount-Based Marketing


Ep.38 Infosys: Why people are the key to ABM success

FromAccount-Based Marketing

ratings:
Length:
37 minutes
Released:
Feb 23, 2022
Format:
Podcast episode

Description

Marketing leaders often bemoan the shortage of talent. But should you be looking beyond skills? For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team. Listen to Navin discuss how a Centre of Excellence focused on learning and development has transformed the marketing organisation, and why it’s time to start being a problem finder instead of a problem solver.
Released:
Feb 23, 2022
Format:
Podcast episode

Titles in the series (65)

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com