32 min listen
Ep.39 Microsoft: Transforming customer outcomes
Ep.39 Microsoft: Transforming customer outcomes
ratings:
Length:
30 minutes
Released:
Mar 22, 2022
Format:
Podcast episode
Description
Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to get lost in the data – or worse, lose sight of the customer. Sydne Mullings, General Manager, US Central Marketing Organization at Microsoft, offers her advice on driving “beautiful” customer outcomes, driving business change and transforming marketing.
Released:
Mar 22, 2022
Format:
Podcast episode
Titles in the series (65)
Ep.5 Microsoft: Driving growth through change programs: In this episode we are joined by Carrie Holmes, Director of Strategic Marketing at Microsoft, to discuss the ways her team are transforming how they engage customers, strengthen internal buy-in and bring increased velocity to... by Account-Based Marketing