32 min listen
Ep. 44 AKAM: Getting key account management right
Ep. 44 AKAM: Getting key account management right
ratings:
Length:
37 minutes
Released:
Aug 24, 2022
Format:
Podcast episode
Description
Key account management is a simple idea but not so simple to execute. Diana Woodburn, Author and Chairman of the Association for Key Account Management (AKAM), breaks down the most important aspects of a successful KAM team, how it should fit with other divisions like sales or marketing, and how a customer-centric approach can drive key account growth — if done right.
Released:
Aug 24, 2022
Format:
Podcast episode
Titles in the series (65)
Ep.5 Microsoft: Driving growth through change programs: In this episode we are joined by Carrie Holmes, Director of Strategic Marketing at Microsoft, to discuss the ways her team are transforming how they engage customers, strengthen internal buy-in and bring increased velocity to... by Account-Based Marketing