32 min listen
Ep.49 Microsoft: Applying ABM to partner marketing
Ep.49 Microsoft: Applying ABM to partner marketing
ratings:
Length:
29 minutes
Released:
Mar 2, 2023
Format:
Podcast episode
Description
With the number of partners set to explode by 10x in the next five years, partner experience is a huge growth opportunity for CMOs. How can leaders innovate their partner marketing and maximize business impact? In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations need a more outcome-based approach, and the importance of partner orchestration across the entire customer lifecycle.
Released:
Mar 2, 2023
Format:
Podcast episode
Titles in the series (65)
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