Meet the founders of Cali Coffee, the franchise not afraid to take on the likes of Starbucks and Dunkin’.Craig Avera and Rose White are the couple behind Cali Coffee, founded in LA in 2018. Currently with three locations up and running, there are five more planned for opening later this year.The Wolf, Craig and Rose dive into why it was the right time to get out of the fitness industry, why they don’t believe in speaker boxes outside their units, and why getting rid of coffee jargon makes their product way more accessible.You’ll also hear why nothing can prepare you for land development in Hollywood and why that experience paved the way for their next franchise openings.Follow Craig:LinkedIn: https://www.linkedin.com/in/craig-avera-a624557b/Follow Rose:Instagram: https://www.instagram.com/calicoffee/If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!Check out The Wolf’s newsletterStay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf