The plant-based foods market recently topped $3.1 billion in sales and is slated to reach over $5 billion in just a couple years. As a result, the animal-based meat, dairy, egg, and other large corporations see vegan companies and the plant-based products they make as competitors they should fear, emulate, learn from, collaborate with, invest in, or even purchase. They recognize they need to "buy into" the success, growth, and future of the plant-based market. Some, however, see it as vegan companies "selling out," choosing profit over principles and betraying their loyal vegan customer base. On today's re-broadcast episode, we explore the many perspectives of such business decisions and speculate about who the biggest winners are in the end. —————— Support this podcast today at JoyfulVegan.com/Donate Visit my website: JoyfulVegan.com Join me on an all-inclusive vegan trip: JoyfulVeganTrips.com AFFILIATE PARTNERS: Nama Juicer — Use this link and coupon code COLLEEN10 and get 10% off my favorite juicer. Plaine Products — Use this link and coupon code "compassion" for 15% off my favorite zero waste bath and body products. Complement — Use this link and coupon code "joyfulvegan" and get 10% off my favorite supplements. Thank you for listening.