In this episode, we celebrate Women in Tree Care Month with Amy Tetreault and talk about her new role as Executive Vice President of TCIA.The Tree Care Industry Association (TCIA) is a trade association of 2,300 tree care firms and affiliated companies worldwide on a mission to advance tree care businesses by developing standards of tree care practice, safety programs, and continuing education that promotes the safe and appropriate practice of tree care. In this newly formed role, Amy is responsible for helping TCIA teams translate strategy into actionable steps for growth, as well as implementing organization-wide goal setting, company operations, and employee productivity. She has served in roles of increasing responsibility and authority within the corporate engagement, development, and marketing teams. During her tenure at TCIA, Tetreault also helped launch the Women in Tree Care initiative (now headed up by TCIA’s own Erin Demers).