There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences for any product-based business, and why you MUST be obsessed with the problem you solve. ___ Follow me on IG: @anitasiek Follow Wordfetti on IG: @wordfetti Get our 5 e-copy lessons: wordfettigroup.com/freebie Reference to the e-commerce email templates from the episode: https://wordfettigroup.com/e-commerce-email-templates