We’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates. 0:00     Introduction 0:44     How to think about your email numbers 2:20     Tip 1: Keep it short     3:53     Tip 2: Keep it simple 6:31     Using moderate emotion in your emails 7:21     Tip 3: Keep it relevant 9:19     Relevant real estate email example 10:03   Tip 4: Keep it specific 11:01   Tip 5: Keep at it 11:37   Bonus Tip: The most effective sign-off 13:46   Action Item