In this episode of Chasing the Insights, I talk to marketing expert Emily Heck. Emily talks to us about the unique challenges of marketing for a not-for-profit organisation. Emily Heck is a marketing consultant and owner of Evergreen Strategic Communications. After years of working in the nonprofit and higher education industries, Emily launched Evergreen in 2019 with the goal of helping nonprofits and small businesses who may not have the time, resources, or skillset to grow their organizations through marketing.