In this episode, Pooya Pourak, a design strategist, shares how human-centered design principles can be used to create meaningful connections with donors during the interview process. By focusing on curiosity and connection, nonprofits can build trust and rapport with donors, uncover their motivations, and create customized engagement plans that align with their values. Pooya also shares tips for making the donor interview process more engaging and enjoyable. Overall, this episode emphasizes the importance of using human-centered design to build deeper relationships with donors and create more effective fundraising strategies.

To connect with Pooya: https://www.linkedin.com/in/pooyapourak/

"It's not research, it's engagement" - Pooya Pourak

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