Natasha Williams is the founder and CEO of Phoenix Hipwear. Since early 2007, she has had a vision for creating high-performing hip protection to help prevent fall-related hip fractures. Starting with her first hip protector in 2008 with an initial focus on the New Zealand market, Natasha began exploring the opportunity to expand to the US and other international markets. Partnering with Windpact, a US-based leader in sports and military protection, Natasha launched Phoenix Hipwear in 2021. In this episode, we discuss the benefits of hip protectors, how they work, and who can most benefit from them. Listen and learn how these hip protectors could help prevent a devastating fracture.   Links Free call with a Hip Protector Specialist to discover if Phoenix Hipwear is right for you A free pair of underwear with the purchase of a set of Phoenix Hipwear shields More Natural Approaches to Osteoporosis and Bone Health Summit 2.0 You will receive complimentary registration gifts when you sign up     Timestamps [02:24] Hip Protectors and Natasha’s Backstory [07:58] The Technology Behind It and How It Prevents Hip Fractures [14:47] Her Experience with the Hip Protectors [18:03] The Impact and Difference They Make After a Fall [25:12] The Statistics of Hip Fractures [30:44] This is The Reasonable Cost of Phoenix Hipwear Protectors   DISCLAIMER – The information presented on this podcast should not be construed as medical advice. It is not intended to replace consultation with your physician or healthcare provider. The ideas shared on this podcast are the expressed opinions of the guests and do not always reflect those of Margie Bissinger and Happy Bones, Happy Life Podcast.