Building a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM Hotels about how to build brands that people connect with, remember and love. Plus, we discuss how to measure your brand's impact and manage your brand if you're in a small team.

Listen to Maurice's podcast on design, brand and tech, "By Association" here: https://open.spotify.com/show/7ksAhouizh2O95kvfE7IyW?si=df809c1024a3442a

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