Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!04:47 Welcome05:23 Debut DJ performance06:09 Process of creating her debut album10:32 Production and collaborative approach12:28 Signature a cappella vocals14:58 Production and collaborative approach (continued)18:25 Audience reaction to new musical directions24:02 Dynamics of her fiancée also being her manager26:27 Staying "fiercely independent"34:03 Breaking down the album release process38:50 Navigating TikTok as an artist in their 30s46:55 New single "God Herself"50:56 Q&A: Balancing relationship with manager53:50 Q&A: Hunger for quality over quantity content57:02 Q&A: Positive environment for artist and fan relationship59:44 What it means to "make it" in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Madison McFerrin:Website: https://madisonmcferrin.comTikTok: https://tiktok.com/@madmcferrinInstagram: https://instagram.com/madmcferrinTwitter: https://twitter.com/madmcferrinYouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qwEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.