In this episode of Chasing the Insights, I talk to skincare guru Charles Mayfield. Charles talks to us about hyper-niching in a highly saturated market. Charles Mayfield is an author, avid farmer and founder of Farrow Skincare. Farrow is the first skincare company to utilize SmartLard to make its hand-crafted creams and skincare elixir. Farrow is made with no preservatives or chemicals and is highly effective at feeding skin.