6 min listen
The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
ratings:
Length:
39 minutes
Released:
Mar 23, 2023
Format:
Podcast episode
Description
This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creator's perspective. If your team works with content creators or influencers and want the latest inside scoop on what they expect and appreciate from brands they're partnering with, this episode is for you!
Here's a peek at what we cover in this episode:
[00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta.
[00:07:18] - Francesca and Erica chat through the differences between content creators and influencers.
[00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with.
[00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers.
[00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media.
[00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
-----
Other episodes you'll enjoy if you enjoyed Francesca's episode:
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Follow Francesca on Social: Instagram | TikTok
Check out Francesca's website, onegirl-oneworld.com!
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
---
Support this podcast: https://anchor.fm/marketinghappyhour/support
Here's a peek at what we cover in this episode:
[00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta.
[00:07:18] - Francesca and Erica chat through the differences between content creators and influencers.
[00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with.
[00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers.
[00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media.
[00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
-----
Other episodes you'll enjoy if you enjoyed Francesca's episode:
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Follow Francesca on Social: Instagram | TikTok
Check out Francesca's website, onegirl-oneworld.com!
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
---
Support this podcast: https://anchor.fm/marketinghappyhour/support
Released:
Mar 23, 2023
Format:
Podcast episode
Titles in the series (100)
Welcome to the Marketing Happy Hour Podcast w/ Erica Spitzley + Cassie Tucker by Marketing Happy Hour