They're not paying attention to your content? No surprise: there's a lot of noise in the background.  This episode (based on my new course - http://cathygoodwin.com/credcourse ) introduces the 2 factors that influence credibility...illustrated with a story. When classical violinist Joshua Bell agreed to a journalism-inspired gig ... not on a concert hall, but on a subway station in Washington DC. Why was he ignored in the subway? This story holds clues to getting your message heard on the crowded Internet. You might also like my free report - Understanding Your Client's Motivation to Buy - http://cathygoodwin.com/baggage