Do you have a strategy to thrive in a recession? When everyone else is scared to make big moves, you should lean into the new possibilities of your business. Today on The TSP Show, Deborah Owens delivers valuable advice to recession-proof your business. The economy and the needs of a consumer are constantly changing, so when hard economic times affect the normal flow of operations, it is actually an opportunity to strategically pivot. As needs change, so should your business. Every obstacle is a chance to take your company in a new direction that will ensure your long-term success.  For many businesses in 2020, that meant going virtual, opening deliveries, and being flexible with the new restrictions instead of resisting them. In this episode, Deborah will teach you how to make your business resilient by developing a strategic plan to capitalize on ever-changing circumstances. The biggest fortunes in the world have been made in hard economic times. With the right strategy, you can use the recession to build wealth and secure your company's future.If you want to recession-proof your business, listen now!Want to keep up with Deborah Owens? Find details here:► Youtube: :https://www.youtube.com/@DeborahOwens► Courses: https://airtable.com/shr5Dt1Rd1XkIPEEI► Instagram:https://www.instagram.com/iamdeborahowens/?hl=enWant to keep up with Traffic Sales and Profit? Find details here:► Podcast: https://trafficsalesandprofit.com/podcast► Get your FREE Traffic Sales and Profit Book here https://freetspbook.com/tsp-book► Subscribe to the YouTube channel: https://youtube.com/trafficsalesandprofit► Upcoming Live Events: https://trafficsalesandprofit.com/events/► Join our FREE Traffic, Sales & Profit Facebook Group: https://www.facebook.com/groups/TrafficSalesProfit/► Follow us on Instagram: https://www.instagram.com/trafficsalesandprofit/► Follow Lamar on Instagram: https://www.instagram.com/lamartyler/KEY TAKEAWAYS[00:00:00] Strategically building wealth [00:01:20] Pivoting to the economic climate[00:02:30] Surviving the recession [00:04:00] Leaning into new opportunities