This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the business.
Ian then goes backstage with Yash Chavan, Founder of SARAL, a tool that makes finding, managing, and monetizing influencers simple for consumer brands. Yash is a marketer at heart but an engineer by training. After starting his career in sales, he started a marketing agency that helped many brands and software companies get to their first million in annual revenue. With SARAL, Yash has been exploring the world of influence-driven marketing and has worked with over 5000 influencers. 
Ian and Yash discuss his career, entrepreneurship and the role of influence in the marketing mix for all companies, not just big consumer brands and how to engage smaller influencers.
Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail, shares some advice on the importance of process and the mix of content people and process people.
Enjoy!

The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Yash Chavan on LinkedIn, Twitter and his company SARAL


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

Jeff Clark's article on OKRs on the Rockstar CMO Street Knowledge Blog


Steve Jobs article in Inc Magazine - Best Employees Focus on Content


David Mitchell on Would I Lie to You and his philosophy on being noteworthy

Robert’s Newsletter on LinkedIn


Robert's podcast with Joe Pulizzi This Old Marketing



Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Union by The Black Eyed Peas on YouTube



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