You walked out the door with the listing contract signed and an offer is only days away, or so you thought.  The next thing you know, 30 days have gone by with no offer.  But it gets worse.  When faced with the dreaded price reduction conversation, your seller slaps you with every reason in the book for why they can't (or won't) do it.  What went wrong? You didn't ask the important questions ahead of time.  Caught up in the thrill of getting a listing, you neglected to dig deep for the answers that would determine whether this seller was truly motivated and ready to yield to the market. If you've ever found youself in this scenario, its time to learn a brand new way.  Get your game face on and learn the secrets from our pricing playbook that put you in control of pricing your listings to sell - every time!  
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