Starting A Business With WE Simon Mainwaring is the founder of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. As an accomplished thought leader and author, he brings years of working with the world’s top companies, Simon reveals how brands thrive and survive in a fast-changing market, and accelerate growth even in challenging times. Simon studied Law and Fine Arts at St Paul’s College, University of Sydney. Prior to founding We First, he spent 15 years as a writer, Creative Director, and Worldwide Creative Director at global advertising agencies such as DDB Worldwide (Sydney), Saatchi & Saatchi (London), Wieden & Kennedy (Portland), and Ogilvy (Los Angeles), working with clients including Nike, Motorola, & Toyota. He took all this experience and delivered it to the world with his first book, We First How Brands and Consumers Use Social Media to Build a Better World”, is a New York Times bestseller named Best Marketing Book of the Year by strategy+business. His new book, Lead With We, is a Wall Street Journal bestseller., So was the power of branding always something that interested him, or did it slowly creep up and slap him around a bit before it really hit home? And how do new entrepreneurs and small business create the own purpose driven brand if at the beginning most sole purpose is just to survive? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Simon Mainwaring.