49 min listen
#64 Aligning Sales & Marketing for a Stronger Sales Narrative
#64 Aligning Sales & Marketing for a Stronger Sales Narrative
ratings:
Length:
30 minutes
Released:
Mar 28, 2023
Format:
Podcast episode
Description
Sales and marketing have perhaps the most well-known tension since cats and dogs—only, it’s far more important that they get along.Short of couples therapy or family counseling (which will make more sense once you listen to the episode), how do you cut the tension between these teams and create a symbiotic relationship leading to stronger sales messaging that consistently wins over buyers.In this episode, we’re speaking with Michael Schaumberger, who is both a Principal Executive Advisor and the Global Lead for Insights and Messaging at Challenger shares the secrets to bringing your sales and marketing teams together to build an insight-led selling approach.We discuss:Marketing’s role developing a sales narrativeThe misconceptions both teams have about one another’s roles in the sales processThe rise of sales enablement and how it’s helping to bridge the sales and marketing divideRemember to rate the podcast on your favorite podcast platform!
Released:
Mar 28, 2023
Format:
Podcast episode
Titles in the series (100)
#3 The Discovery Call: On this episode of the Winning the Challenger Sale podcast, hosts John Shea and Mike Randazzo and guest, Jennifer Allen, break down how to get the discovery call right. Discovery is a critical component of most sales processes, yet it's often misunderstood or overlooked in its importance. Listen to learn strategies and tactics sales professionals can use to unlock information and deliver value in early stage discovery calls with prospects and customers. by Winning the Challenger Sale