Any savvy cattleman or woman knows their ultimate customer is the consumer. If we don’t provide a high-quality eating experience, we are not guaranteed a customer. But you know what else goes into that consumers’ mind when they are deciding what to eat? Trust.How do we ensure a receptive audience for telling our story? We’re talking about creating connections and building trust with Kiah Twisselman Burchett  of Climbing with Coach Kiah and Courtenay DeHoff of Fancy Lady Cowgirl, and together they are the Backroad Cowgirls. They discuss:Tips for reaching people with varying backgroundsUsing your background to make connectionsHow the best ideas can start over pasta and wineOpportunities for sharing agriculture's message with mainstream mediaMuch more!Resources:Backroad CowgirlsInstagram: @backroadcowgirlsKiah Twisselman Burchett Instagram: @coach_kiahClimbing with Coach Kiah podcastCourtenay DeHoffInstagram: @courtdehoffFind more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at abbeditorial@angus.org.