Adaptability = Survivability = Sustainability.The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy