11 min listen
Should You Raise Prices in a Recession? #2336
FromMarketing School - Digital Marketing and Online Marketing Tips
Should You Raise Prices in a Recession? #2336
FromMarketing School - Digital Marketing and Online Marketing Tips
ratings:
Length:
5 minutes
Released:
Jan 11, 2023
Format:
Podcast episode
Description
In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: whether you should raise your prices during a recession.
[00:30] The consensus among economists today regarding the possibility of an upcoming recession.
[01:06] The decline in digital ad spend and digital overall.
[01:28] The last real recession we had in 2008.
[01:58] Why you shouldn’t increase your prices during this time unless you have to.
[02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to.
[02:17] An example of how focusing on pay for performance is effective in a recession.
[03:36] An invitation to join us in Miami for Leveling Up Founders.
[03:52] That’s it for today! Don’t forget to rate, review and subscribe!
[03:59] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Leveling Up Founders
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: whether you should raise your prices during a recession.
[00:30] The consensus among economists today regarding the possibility of an upcoming recession.
[01:06] The decline in digital ad spend and digital overall.
[01:28] The last real recession we had in 2008.
[01:58] Why you shouldn’t increase your prices during this time unless you have to.
[02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to.
[02:17] An example of how focusing on pay for performance is effective in a recession.
[03:36] An invitation to join us in Miami for Leveling Up Founders.
[03:52] That’s it for today! Don’t forget to rate, review and subscribe!
[03:59] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Leveling Up Founders
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 11, 2023
Format:
Podcast episode
Titles in the series (100)
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