In today’s episode of Earned, we’re joined by our first gaming industry guest: Zeena Koda, head of global digital community marketing at gaming powerhouse 2K. With previous experience at renowned companies like Sirius XM Radio, Capitol Records, Atlantic Records, and The North Face, Zeena’s expertise spans far beyond the gaming industry. We learn how this broad career experience has influenced Zeena’s approach to her current role at 2K, and how she familiarizes herself with different online and offline cultures. We then dive into Zeena’s time in the music industry, before unpacking the large-scale impact that TikTok has had on the space. Zeena also discusses the intersection of music and gaming, and shares what attracted her to gaming. Next, we hear which social platforms are most influential in gaming right now, and how 2K chooses which influencers to partner with. To close the show, we learn more about 2K’s NextMakers community, and how Zeena balances her multitude of interests.