In our 14th episode, we have a great chat with Tom Bedell, owner of Breedlove Guitars, Bedell Guitars and Weber Mandolins. He'll tell us why he's creating customer experiences and not just building guitars. We'll also get some history, philosophy, science and perspective on how he runs his business and where he's going with it in the future. We offer a brief story of interest in The Shorts. In The Value Shot, we bring you Next Level Part 5 with more about leveraging your knowledge. Highlights of the podcast include: 00:40 Setting the Stage 03:45 The Shorts 05:20 Tom Bedell Interview 38:05 The Value Shot / Next Level Part 5 Thanks for listening and we look forward to hearing from you!