In our 38th episode, we talk for the full hour with Phil Rich, Senior Vice President and Chief Merchandising Officer for Sweetwater. We go behind the scenes for an in-depth look at how Sweetwater approaches their guitar business from both a strategic and operational point of view. At the Back of the Show, you'll get our usual Interview Wrap-Up and commentary. Highlights of the podcast include: 00:40 Setting the Stage 02:45 Phil Rich Interview 53:05 Back of the Show / Interview Wrap-Up Thanks for listening and we look forward to hearing from you!