This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio. Following his conversation with Ian last week about OKRs, he takes us through his five principles for creating marketing goals and metrics.
Ian then goes backstage with Brittany Murphy, Marketing Director at One Thing Marketing, where she focuses on helping home service business owners get their phones to ring with new leads. 
As you’ll hear in this fun conversation, Brittany grew up in the trades herself, and her team have found their niche, specialising in trade and home service businesses, perfecting a proven process and strategy for optimising clients’ websites and Google rankings. Through a combination of these strategies, her background in blue-collar, and her experienced team, Brittany has helped local businesses increase their revenue by at least 30% year after year. They discuss her career, her agency, how she developed the business (with a lot of coffee) and the value of finding your ideal customer and specialising as an agency.
Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail, shares some advice on publishing your thought leadership.
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Brittany Murphy on LinkedIn and her company One Thing Marketing


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

Jeff Clark’s article on OKRs on the Rockstar CMO Street Knowledge Blog


Brittany's e-book - 9 Trade Service Marketing Strategies Proven to Increase Leads


The Experience Advisors Community

Robert’s Newsletter on LinkedIn


Robert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Learn to Fly by the Foo Fighters on YouTube



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