This is no BS gaming podcast 2.5 gamers session #58. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠Jakub Remia⁠⁠r, ⁠⁠Matej Lančarič⁠⁠, ⁠⁠Felix Braberg⁠⁠
Youtube: https://youtu.be/ojqMHg0d03c

Agenda
00:00 Intro
00:50 Special guest Philips
02:47 Jakub goes full systems & vectors on Diablo 4
04:50 SSSnaker introduction
05:00 SSSSSSSSSnakeeeeer
06:14 SSSSnake jazzzzz
07:40 SSSSnaker Ad mon analysis time
08:29 7 Jakub's sons = 1 Katarina
08:39 two noobs & one gamer
10:06 Jakub is having some technical issues
10:25 Showing the actual gameplay with ad placements
11:38 six rewarded videos placements
12:58 SSSnaker makes around $17-20k ad revenue per day
14:25 Could SSSnaker be making 30-40% ad revenue?
15:10 Philips is an SSSnaker noob
18:11 SSSSnake jazzzzz
19:32 Flamboyant UA intro & country breakdown
21:54 Survivor.io & SSSnaker global launch numbers comparison
22:11 Soft launch review
25:00 Creatives
26:37 UGC creative deep dive
27:18 14862.23 USD for a creative?
28:11 How do AI creatives perform against real people?
32:00 UA channel mix
33:00 Behind the curtains deal?
35:11 Retention comparison Habby games vs. action category
39:14 Habby monetization framework
41:00 Hypercasual is dead
41:50 No more ASMR background noise :(
42:36 Snake master vs. SSSnaker - gameplay comparison
43:21 Life lesson no.1 - play with the keyboard
44:03 We hope you get killed!
45:32 Unfolding gameplay
45:54 It would take generations of Felixes to get to world 11
47:21 Is Habby the new Voodoo?
48:20 It's all about the efficiency
49:00 Is Habby publishing two more games in 2023?
50:00 This episode is brought to you by stuck Felix
53:16 Jesper is amazing!


Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
If you are interested in getting UA tips every week on Monday, visit ⁠⁠lancaric.substack.com⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric
https://lancaric.me/ua-the-new-frontier-of-game-dev