In the 156th episode of The Strength Connection Podcast, Mike and our special guest, CEO of Gym Reinforcements, Dustin Bogle, will talk about how Dustin got started in professional wrestling, bad money lessons we learn from our family, Dustin Bogle fighting Rey Mysterio, and strategies to make more sales in your fitness business.(1:00) Introducing our special guest CEO of Gym Reinforcements, Dustin Bogle(1:40) How did Dustin get started in professional wrestling?(2:10) Everything started as an overweight teenager(2:50) The first time in the gym(3:30) Committed to transforming his body(3:30) Losing 60 lbs of body fat(3:50) “Fitness is the best gift I gave myself, and I want to give this to other people” - Dustin Bogle @dustin.bogle(4:30) Did this father build a wrestling ring for his son?(6:00) The power of being in the ring(8:30) Mike watching Stone Cold @steveaustinbsr and The Rock @therock in WWE(9:40) How was the transition from wrestling to personal training for Dustin Bogle(10:20) Get momentum in your 20s(10:40) Dustin Bogle fighting Rey Mysterio @619iamlucha(13:50) The decision to fix the money first(15:00) What was the relationship Dustin Bogle had with money?(15:30) Bad money lessons we learn from our family(16:40) “People are very white and black with successful people” - Dustin Bogle @dustin.bogle(17:10) Alex Rodriguez @arod and the Texas Rangers(19:30) The beauty of becoming better(20:10) How did Dustin Bogle start his own business?(20:20) “Revisit your hustle muscle” - Dustin Bogle @dustin.bogle(20:50) Posting every night on Craigslist and putting flyers all over town(21:00) Focus on how my client feels(22:20) Get people very active to get them receptive to your information(23:30) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne(24:00) The power of storytelling as a coach(25:10) Roger Bannister and the 4-minute mile story(27:00) Collect great stories(27:20) What is your 4-minute mile?(30:50) Dustin Bogle going through leadership school(32:20) Opening 1 new gym location per year from 2011 - 2017(35:45) The problem of obesity in America(36:30) What is the most common problem with gyms?(37:00) Retention and follow-up are kings(37:25) “The squeaky wheel gets the grease”(38:40) How long should you follow up with your leads(40:30) “Trust equals transactions” - Dustin Bogle(41:10) Build a “trust campaign” for 7 days, no sales pitch(43:15) Reinforce Your Gym: The Firepower You Need To Build A Million Dollar Fitness Business by Dustin Bogle https://www.amazon.com/dp/B0BW2MZ87Y?ref_=cm_sw_r_cp_ud_dp_XKSA46VGZMJW4GJ8HFE9 (44:00) How to get an endless flow of marketing(44:10) Little ways that you can double up the amount of sales with very little effort(44:15) Assembling a dream team and becoming a better leader(46:40) Would you pay for speed?(46:50) If you want to get your time back, you’re gonna need to spend some money(48:10) How long did it take Dustin Bogle to write his book?(49:20) Why you should test your ideas on social media(50:15) How to get Dustin’s book? https://www.amazon.com/dp/B0BW2MZ87Y?ref_=cm_sw_r_cp_ud_dp_XKSA46VGZMJW4GJ8HFE9 (50:20) Follow Dustin Bogle on IG @dustin.bogle https://www.instagram.com/dustin.bogle/ (50:20) Join the Gym Reinforcements Facebook group https://www.facebook.com/groups/gymreinforcements