We’re heading into a recession, and it’s an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around.In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we’re tracking is the wrong metric to focus on, the metric that you should be tracking, and how to build an actual business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need to show your clients the numbers that matter, not just to make them feel good but to help them grow.Attribution is a lie. There is no way to assign credit for any sale to any specific effort.Making a sale is fundamentally different from acquiring a customer.If you’re not able to project the outcome of a data set a week or a month in advance, then you can’t plan for the future.When you’re entering a business, always note what is stable and projectable. Once everything is stabilized, look at the value, volume, and cost of everything.Focus on testing one thing with the scientific method until you can improve it.Invest in appreciating assets where the system gets smarter.The number one most important thing is the future cash flow to profit and to be able to geometrically increase your investment in your business.If you can get rid of your ego and focus on the bank account, you’re going to make way more money and work a lot less.Today’s Guest:Charley T, also known as the Facebook Guy, has been in digital marketing for about 11 years and training people in the space for a long time. He is also the founder of Disrupter School.Connect and learn more about Charley T here: Website: https://www.disrupterschool.com/FacebookDisrupterOther Socials: https://www.fbdisrupter.kartra.com/page/links This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast