The Business Case For Green Consumer Segmentation

FromWhat It Means

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The Business Case For Green Consumer Segmentation

FromWhat It Means

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Length:

30 minutes

Released:

Apr 6, 2023

Format:

Podcast episode

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When it comes to buying green, not all buyers are the same. In this episode, Vice Presidents and Principal Analysts Sucharita Kodali and Thomas Husson explain the benefits of segmenting your customer base by green buying habits.

Released:

Apr 6, 2023

Format:

Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

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The Business Case For Green Consumer Segmentation

The Business Case For Green Consumer Segmentation

Description

Titles in the series (95)

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