As an author, you are no doubt much more occupied with writing an exceptional book, than you are with selling it. And while not all authors are in the business of hitting bestseller lists, most publishers are. So if you’re interested in working with a traditional publisher or publishing house, then you'll need to know what it takes to be featured on these lists and what your role will be in marketing your work. In today’s recap episode, we delve into the many facets of this topic as AJ shares her thoughts on writing a bestseller while recounting her conversation with Esther Fedorkevich, Founder and CEO of The Fedd Agency, a literary agency that has helped more than 100 people hit the New York Times Bestseller list. You’ll hear AJ provide an insightful breakdown of her top takeaways, like how to create excellent content that stands out from the rest, the benefits of allowing people to accompany you on your journey, and what it takes to implement a successful marketing strategy. To hear all of AJ’s observations on writing, marketing, publishing, and more, be sure to tune in today!