19 min listen
How Can I Use Amazon Advertising Stats to Manage My PPC?
How Can I Use Amazon Advertising Stats to Manage My PPC?
ratings:
Length:
47 minutes
Released:
Apr 7, 2023
Format:
Podcast episode
Description
Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!
We’ll see you in The PPC Den!
? Highlights
0:00 What to expect in this episode
2:30 Small talk: Mike is a new dad! California is cold!
4:15 Amazon PPC Stats Overview
6:20 How does Amazon PPC data impact your work?
10:37 Amazon PPC Stats Trend: Average Order Value Decrease
13:20 Amazon PPC Stats Trend: Cost Per Click Decrease
14:08 Amazon PPC Stats Trend: ACOS Invariable
17:16 Takeaways & strategies with Amazon Stats Trends
20:49 Summary of Marketplace Month-by-Month Analysis
21:49 New: Amazon Stats Day of the Week Analysis
27:56 Slash PPC bids on Amazon Friday End-Of Day?
31:57 Amazon Highest AOV Days on Average
33:52 Amazon PPC Stats Trend: Campaign Types
44:20 Your homework: Optimize accordingly
If you like what you hear, leave us a video review! We might share it on the show.
? Resources & Links
Where to find Stephen, Ocean PPC
Amazon Advertising Stats
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate on Amazon?
How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday?
Get The Amazon Advertising’s Campaign Types Reference Guide
?
? Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
We’ll see you in The PPC Den!
? Highlights
0:00 What to expect in this episode
2:30 Small talk: Mike is a new dad! California is cold!
4:15 Amazon PPC Stats Overview
6:20 How does Amazon PPC data impact your work?
10:37 Amazon PPC Stats Trend: Average Order Value Decrease
13:20 Amazon PPC Stats Trend: Cost Per Click Decrease
14:08 Amazon PPC Stats Trend: ACOS Invariable
17:16 Takeaways & strategies with Amazon Stats Trends
20:49 Summary of Marketplace Month-by-Month Analysis
21:49 New: Amazon Stats Day of the Week Analysis
27:56 Slash PPC bids on Amazon Friday End-Of Day?
31:57 Amazon Highest AOV Days on Average
33:52 Amazon PPC Stats Trend: Campaign Types
44:20 Your homework: Optimize accordingly
If you like what you hear, leave us a video review! We might share it on the show.
? Resources & Links
Where to find Stephen, Ocean PPC
Amazon Advertising Stats
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate on Amazon?
How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday?
Get The Amazon Advertising’s Campaign Types Reference Guide
?
? Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Released:
Apr 7, 2023
Format:
Podcast episode
Titles in the series (100)
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC by The PPC Den: Amazon PPC Advertising Mastery