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ratings:
Length:
12 minutes
Released:
Sep 16, 2021
Format:
Podcast episode

Description

Bea Feitler was a graphic designer, art director, educator, and a mentor to young professionals. Originally from Brazil, Feitler eventually found her home in New York City and made a name for herself in the magazine industry. Early on in her career she was named co-art director of Harper’s Bazaar along with Ruth Ansel—both having served as graphic designers under art director Marvin Israel (1924–85) who had been one of Feitler’s instructors at Parsons. Known for taking chances, Feitler and Ansel pushed Harper’s to its limits. Under Feitler’s and Ansel’s direction, Harper’s became one of the first national publications to photograph and feature an African American model. After leaving Harper’s, Feitler got involved with Ms., a liberal feminist publication founded by Gloria Steinem and Dorothy Pitman Hughes. At Ms. Magazine, Feitler was responsible for many controversial covers including one for a December (Christmas) issue, which featured the slogan “Peace on Earth, Good Will toward People”, revising the historically patriarchal statement “Peace on Earth, Good Will toward Men.” Despite a relatively short career, due to her untimely death at age 44, she made a significant impact on magazine design while also taking a stand for feminism and equality. TIMELINE1938 – b Rio de Janeiro1959 – Attended Parson’s School of Design1959 – Founds Estudio G in Rio de Janeiro1961 – Returns to New York as assistant to Marvin Israel at Harper’s Bazaar1963 (62?) – Named art director at Harper’s Bazaar (with Ruth Ansel)1965 – First to hire black model in popular U.S. fashion magazine, Harper's Bazaar1971 – Named art director of startup magazine Ms.1972 – Left Harper’s Bazaar, transitions to full-time at Ms.1976 – Left Ms. to start her own company1982 – d Rio de Janeiro, April 81989 – AIGA Medal awarded, posthumously1991 – Inducted into the Art Directors Club Hall of Fame, posthumouslyREFERENCESAndre, L. T. (1976, Oct 08). Eye® view. Wwd, 133, 36. Bea Feitler, Magazine And Book Designer, 44. (1982, April 11). The New York Times.  https://www.nytimes.com/1982/04/11/obituaries/bea-feitler-magazine-and-book-designer-44.htmlBruno Feitler on Bea Feitler (2014, March 18). Hall of Femmes. http://halloffemmes.com/2014/03/bruno-feitler-about-bea-feitler/Bea Feitler. (1991). ADCglobal. org http://adcglobal.org/hall-of-fame/bea-feitler/Chetty, D. (2019, February 1). Black History Month: Trailblazing black models who broke barriers. Zoomer. http://www.everythingzoomer.com/style/2019/02/01/black-models-broke-barriers/Gavin, T. (2017, September 8). The Pioneering female art director you’ve never heard of. AnOther. http://www.anothermag.com/art-photography/10134/the-pioneering-female-art-director-youve-never-heard-ofMeggs, P. (1989, September 1). Bea Feitler. AIGA.org https://www.aiga.org/medalist-beafeitlerNorman, D. (2018, February 2). Black Excellence: The legacy of Donyale Luna. V Magazine. https://vmagazine.com/article/black-excellence-donyale-luna/Ren, M. (2018). Steinem, Gloria. In S. Bronner (Ed.), Encyclopedia of American studies. MD: Johns Hopkins University Press. Sherin, A. (2006, October 20)  Feitler, Bea(triz). Grove Art Online. Ed.   Steinem, Gloria. (2001). In H. Rappaport, Encyclopedia of women social reformers. Santa Barbara, CA: ABC-CLIO. Stevenson, A. (2016, December 18). “Peace on earth good will to people”: holiday reflections on Ms. Magazine. Australian Women’s History Network.  http://www.auswhn.org.au/blog/peace-earth-good-will-people/The Editor’s Guest Book. (1964, February). Harper's Bazaar, 97, 93.
Released:
Sep 16, 2021
Format:
Podcast episode

Titles in the series (36)

The nature of history is that it is never “complete”, new information is gained every day that changes our understanding an interpretations of history. The mission of Incomplete Design History is to explore areas of graphic design history that are overlooked or ignored; to expand our knowledge in the field and to include all sides of the story. Incomplete design history seeks to be inclusive, inclusive not only of people but of ideas and technologies that advance the field of graphic design. History is messy. History is incomplete.